Ticketmaster Explains Taylor Swift Ticket Chaos Amid Outrage; the “Eras” tour broke the record and sold more than 2 million tickets in one day




		Ticketmaster Explains Taylor Swift Ticket Chaos Amid Outrage;  the trip

Ticketmaster has released a lengthy explanation of what caused the chaos with tickets for Taylor Swift’s “The Eras Tour,” which went on sale November 15. The company’s website crashed due to demand from fans, many of whom had to wait more than two hours to buy their tickets. Other fans were surprised to be put on a waiting list. The backlash against Ticketmaster broke out, and representative Alexandria Ocasio-Cortez called for the company’s merger with LiveNation to be broken up.

“The Eras on sale made one thing clear: Taylor Swift is an unstoppable force and continues to break records,” Ticketmaster wrote in its explanation. “We do our best to make buying tickets as easy as possible for fans, but that was not the case for many people trying to buy tickets for the Eras Tour. We want to share some information to help you to explain what happened.”

Ticketmaster had Taylor Swift fans pre-register as verified fans before the sale. The company uses the “verified fans” program to help manage popular shows, identify real people and eliminate bots. Keeping bots out of queues and avoiding crowds helps to keep waits shorter and sales more fluid”. More than 3.5 million fans have pre-registered for Taylor’s verified fan program, the largest record in Ticketmaster history.

According to Ticketmaster, two million Verified Fans were put on a waiting list and 1.5 million had the opportunity to purchase tickets when sales began. Ticketmaster decided on this split because “historically, 40% of invited fans show up and buy tickets, with most buying an average of 3 tickets.”

“Historically, working with Verified Fan invite codes has worked, because we’ve been able to manage the amount of people coming into the site to buy tickets,” Ticketmaster said. “However, this time the massive number of bot attacks, as well as the fans not having invite codes, drove unprecedented traffic to our site, resulting in 3.5 billion total requests for the system, 4 times the previous peak.”

Ticketmaster said: “Usually it takes us an hour to sell out an entire show in a stadium, but we delayed some sales and delayed others stabilizing systems. The trade-off was longer queue times for some fans. “

“The Eras Tour” ended up breaking a Ticketmaster record, as more than two million tickets were sold for Swift’s Nov. 15 shows, the most tickets sold for an artist in a single day.

“Even when high-demand sales technically go flat, many fans are left without a hand,” Ticketmaster said. “For example: based on the amount of traffic to our site, Taylor would have to do over 900 stadium shows (almost 20 times his current schedule)…that’s one stadium show every night for the 2.5 years ahead”.

“Although it is impossible for everyone to get tickets to these shows, we know we can do more to improve the experience and that is what we are focused on,” the company concludes.

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