The Rolling Stones have fueled rumors of a new album titled “Hackney Diamonds”, and have teased a global announcement.
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It looks like the rock legends are about to officially announce their 24th album, likely their first with original music since 2005’s “A Bigger Bang” and widely believed to be titled “Hackney Diamonds”.
The Stones have released an augmented reality video clip today (September 1) featuring their tongue and lips logo above the entrance to New York’s Columbus Circle subway station on 59th Street. In the clip, the CGI logo is seen repairing itself from shards of broken glass like a distant piece of music.
The video is titled “The new age of Stones around the world 6 September Join http://hackneydiamonds.com♪ #hackneydiamonds”, and encourages fans to visit the site.
Hackneydiamonds.com shows the broken glass images in the video, with a warning about “weak glass” that could practically break to completely penetrate the website.
A countdown to September 6 is shown below. Fans can sign up to “join the world” on a mailing list.
Although not confirmed this “new era” of the Stones appears to be a new album and world tour. The group’s last album was an LP of blues covers, ‘Blue & Lonesome’ (2016).
Apparently last month the band announced their new album in a local newspaper.
A print advertisement for Hackney Diamonds appeared in the Hackney Gazette. Hackney Diamonds advertised itself as a company “specialising in glass repair”.
However, some hints suggested it could be a new Rolling Stones album.
Firstly, the title uses its iconic tongue logo to punctuate the Diamonds brand.
The body of the ad contained several references to their hits, including “(I Can’t Get No) Satisfaction,” “Gimme Shelter,” and “Shattered.”
The font used for Hackney Diamonds was the same as that used on their 1978 album “Some Girls” and the ad also said it was set in 1962, the same year the band was formed.
The link to the website also allowed users to register their interest, but the terms list Universal Music Group, which manages The Rolling Stones’ back catalogue.
NME contacted a spokesperson for the band for comment, and Mick Jagger recently celebrated his 80th birthday, with Keith Richards, Ronnie Wood and Nile Rodgers wishing him well.