Sigrid is sharing a single titled “The Hype”, her first new music since last year. Watch the track below.
In the song, the Norwegian singer-songwriter goes back to basics and rediscovers her roots after a period of musical experimentation. This is also their first release since the acoustic remake of their critically acclaimed second album, “How To Let Go.”
According to Sigrid – whose full name is Sigrid Solbakk Raabe – the track is a broad pop song that better embodies her signature sound and the same gritty lyricism that first put her on the map.
He also recognizes that innate sense of self-doubt that all creatives are prone to, which makes them wonder – even after receiving the praise of the candidates – they can rise to the occasion.
“We have been through it all, wondering if we live up to expectations. I thought about the term hype, love and work, and the questions you ask yourself about whether you really live up until six,” said Sigrid. about the new content.
“So I wrote a song about it! With my work as an artist, sometimes I felt like I tried to live up to myself in a way, but a version of myself that looks like me, but cooler, more confident. herself while touring the world”.
He continued: “I probably took it into my private life, and that’s what Hype is all about. in my voice – there’s the power to be vulnerable!”
The funny track is also a new milestone in Sigrid’s career, as it is the first song on which she appears as a producer. To that end, he collaborated with Askjell, co-author of one of Sigrid’s most important ballads, “Dynamite”, and Nick Hahn.
The Hype” as well as a stripped-down music video, capturing the same raw, honest intensity the singer brought to her 2017 debut EP, “Don’t Kill My Vibe.” Find out above.
In the period since her break out in 2017, Sigrid has put together two critically acclaimed Top Five albums: ‘Sucker Punch’ from 2019 and ‘How To Let Go’ from 2022. She has undertaken several concerts in London and Ireland, as well as the world. tours from Japan to Los Angeles and performances at festivals such as Glastonbury.
Tomorrow (August 12), the singer will headline Norway’s Øya Festival on Saturday, before performing at two UK festivals later this month. These are the Great Festival, on August 25, and the Victory Festival, on August 27.