Pharrell Williams has been hired as creative director of Louis Vuitton Menswear Designs.
His first collection for the brand will go on sale during Men’s Fashion Week in Paris in June. Pharell has already collaborated with the brand in 2004 and 2008.
He takes over from Virgil Abloh, who was the artistic director of the Louis Vuitton men’s collection from 2018 until his death in 2021. He was the first black American to hold the position.
“Pharrell Williams is a visionary whose creative life spans from music to art to fashion – establishing himself as a global cultural icon over the past two decades,” Louis Vuitton wrote on Instagram. “The way he breaks boundaries through the different worlds he explores aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneering and entrepreneurial spirit.”
Pharrell has extensive experience in the fashion industry, having been involved in the rise of streetwear and co-founded the Billionaire Boys Club brand with Japanese designer Nigo in 2003.
He has previously launched collaborations with Adidas, as well as luxury brands Moncler and Chanel.
For his part, Tyler, The Creator recently shared Pharrell’s career-changing advice in a teaser for a new docuseries.
RapCaviar Presents will premiere on Hulu in the US on March 30. It will address current issues through the stories of hip-hop artists including Tyler, Jack Harlow, Polo G, City Girls, Roddy Ricch, Coi Leray and many more.
Recalling a time when they were in the studio together, the rapper said the Neptunes star told him: “You got it, you don’t see it. You got it, you got the shit .”
On the other hand, it looks like Drake recently bought a 14-karat gold-plated PSP that Pharrell commissioned from him in 2008.