EA and Criterion have shared images of A$AP Rocky getting his first look at his Need For Speed Unbound custom car.
The racing game will go on sale on December 2 and will come to PlayStation 5, Xbox Series X | S and PC as a current generation exclusive.
Last month, an official “reveal trailer” for the upcoming title showed A$AP in action, tearing up the city streets in his Mercedes 190 E.
In a new video, we see A$AP Rocky being introduced to the IRL version of the vehicle in Brooklyn, New York. “Damn!” he says after first laying his eyes on the black, white and gold car. “Wow… that’s crazy!”
One of the doors is a reimagining of the artist’s “If not now, then when” tattoo, which he shows in the clip.
“The details are crazy,” says A$AP Rocky as he continues to examine the Merc. “I saw some cars with green fog lights and things. I thought it looked futuristic, so why not a car with no colors and just shadows, right?”
Later, the rapper shows off the hydraulics, describing the car as “perfection at its best.”
“I can’t wait to see you on the street, man,” he says. “I’m dusting everyone: the need for Speed!” You can watch the full video above.
In a description of the trailer, EA wrote: “It’s okay to be jealous of A$AP Rocky’s Mercedes 190 E, most people are. Check out Rocky’s reaction to the first look at one of the most custom freshness here.
“Do you want to do it? Beat him at his own game, take him to the safe house and hit the streets in style.”
The rapper and his creative team at AWGE directed the genre-defying soundtrack to Unbound.
According to IGN, the game will use “next-generation consoles and the Frostbite engine” to deliver 4K 60fps visuals, a new high-speed physics system, an offline single-player campaign, cross-play support for multiplayer, as well with free content updates after launch.
Need for SpeedUnbound marks the return of the franchise to Criterion, the Burnout studio, and is the first time the developer has worked on the racing series since 2012’s Need For Speed: Most Wanted.
In February 2020, EA returned the franchise to Criterion, and the publisher said it planned to restructure Ghost Games, which had handled the previous four Need For Speed entries.