Justin Bieber is reportedly splitting from his longtime manager, Scooter Braun.
Details of the rumored breakup were first shared by Puck News, who reported that multiple sources have come forward, claiming that Bieber is moving to end his working relationship with Braun.
He also asserts that the two have little contact with each other now, and have not spoken “for months”.
Braun has been the Canadian pop star’s manager since the beginning of his career, and while the reasons behind their split are yet to be revealed, the decision appears to be in line with Bieber and his wife’s major overhaul of things , Hailey. started recently.
As Consequence points out, the singer-songwriter has created a whole new structure for those who work around him in the time since he canceled his world tour last year. This included firing her agency, CAA, replacing her longtime lawyer with a new legal team and forming a partnership with Lou Taylor, one of Britney Spears’ controversial custody managers.
In the period since his tour was cancelled, he sold the rights to his music to Blackstone-backed Hipgnosis Songs Capital for $200 million earlier this year.
If the move to part ways with Braun turns out to be true, it may take some time until the ties are completely broken. As of this writing, neither Bieber nor Braun have confirmed the breakup or addressed the rumors, however, according to Puck, steps are already being taken so that their relationship will finally end after the end of the contract.
Lawyers are also reportedly involved in the case, and the famous musician is said to be “testing the ground for a new agency or manager.”
Braun has built much of her career around her management of Bieber, but in recent years she has faced backlash for her role in Taylor Swift’s battle to own her own music.
The controversy began in 2019, when Swift confirmed her plans to re-record songs from her first six albums to regain control of her music. This was implemented after Braun and his media holding company, Ithaca Holdings LLC, acquired Swift’s former record label, Big Machine Label Group.
The story resurfaced in late 2020, after Swift confirmed that ownership of her back catalog had changed again, behind her back, for the second time in two years.
At the time, news broke that Braun had sold Swift’s music rights to venture capital firm Shamrock Holdings for $300 million (£230 million), with the singer sharing a statement saying the master recordings were “not for sale to me “.
“This was the second time my music was being sold without my knowledge,” Swift said. “In the letter they said they wanted to contact me before the sale to let me know, but that Scooter Braun had told them not to contact me or my team, or the deal would be cancelled.”
Swift’s statement added that Braun would continue to benefit from his catalog “for many years to come”.
Addressing the incident in October last year, Braun admitted he regretted the way he handled the sale of the singer’s master recordings.
“Now I would have done it differently. I learned an important lesson,” he said. “I think a lot is lost in translation. I think when you have a conflict with someone, it’s very difficult to resolve it if you’re not willing to have a conversation.”
He continued: “I didn’t like how it played out. It seemed unfair to me. But I also understand, from the other side, that they probably felt it too. So I choose to see it as a learning lesson , its a lesson in growth, and I wish the best of luck to everyone involved. And I encourage everyone to win because I don’t believe it encourages people to lose.”
Another artist, The Kid LAROI, has also parted ways with Scooter Braun’s SB Projects after less than four months with the management company in 2021.
Reports at the time said the split was “amicable”, with LAROI now being represented by veteran artist manager Adam Leber, whose Rebel Management firm also has Lil Nas X and Labrinth as clients.
Separately, it was also confirmed earlier this year that Braun was the sole CEO of HYBE America, the US division of South Korean entertainment giant HYBE.
On the other hand, in the case of Justin Bieber, in March it was reported that the artist had recovered mobility in his face after being diagnosed with partial facial paralysis in June of last year.