In Japan you are no longer afraid to say you are an anime fan

the portal of Japan Eiga share an article stating that anime films have a larger box office number, which corresponds to factors such as the effect of social networks, the improvement of screening programs in cinemas and, most importantly, the fact that there is no longer a negative stigma towards anime content.

«Anime movies in 2022 are on fire because there were several blockbusters. Box office receiptsZero Kaisen Jujutsu“, which was released on December 25, 2021 at the end of last year, was a huge success, grossing 13.8 billion yen, and”Film one piece red“, which was released on August 6 this year, was a huge success, ¥18.39 million as of November 20. The film is still in progress and is currently breaking records».

«On the other hand, Makoto Shinkai’s latest film, “Suzume no Tojimari“, which was released on November 11, grossed 4.1 billion yen in its first ten days of showings and will surely surpass the 10 billion yen mark on the way. Although it did not reach the 10 billion yen mark, “Detective Conan: The Halloween Bride” also reached an all-time high of 9.74 billion yen. In one year, four anime films have achieved record numbers in theaters».

«With the massive record of 40.43 billion yen set in 2020 by “Kimetsu no Yaiba: Mugen Ressha-hen” and “Evangelion: 3.0+1.0 Thrice Upon a Time” (10.28 billion yen) in 2021, box office revenue was more than more than Ten billion yen now even seems a normal sight».

«However, in the last decade only seven films have surpassed this dream figure, including five films by Hayao Miyazaki and two by Makoto Shinkai. That is, except every few years. Additionally, only three Japanese live-action films have surpassed ten billion yen at the domestic box office. In short, that figure has been surpassed by four films in one year that defy normalcy.».

«So why was a great anime movie series hit in 2022? More than a coincidence, it seems to be a consequence of the changes in the state of anime and cinema that have followed since the last decade. There is no single factor behind this, but a combination of different events. Three notable developments are: a) The growing popularity of anime and the decrease in “mistreatment” towards its fans; b) The creation and concentration of an avalanche of trends in social networks; and c) Changes to the structure of the film exhibition».

«Often talked about anime popularization phenomenon. The popularity of streaming platforms and the use of Japanese animation in video games is growing it inspired the rise of a new generation that is not afraid to say that they love anime. The general public’s lower rejection of the visual aspects of anime and its fans have contributed to increasing the collection of current works, because the general public has become more selective when it comes to choosing a movie to watch. At the same time, Classic works like Dragon Ball and One Piece have been adapted into less childish animation».

«In recent years, the phenomenon of trends is even more significant, when something attracts attention on social networks, it spreads like a snowball. This trend was evident withKimetsu no Yaiba: Mugen Resha-hen“, which captured the hearts of the people and generated a FOMO (Fear Of Missing Out) Syndrome among the social media community. I mean, everyone wanted to see it at least once to see if it was as good as said.».

«This effect was less significant when the messages were sent by word of mouth, but social networks like Twitter accelerated it exponentially. This effect is observed not only in films, but also in animated series such as “Kimetsu no Yaiba” in 2020 and “Spy x FAMILY“Y”Chain Saw Man” this year. Finally, the cinemas themselves have adapted to the increasing number of visitors year after year. Movie theater complexes are dedicating more and more theaters to the same movie, knowing in advance that the movie is trending and expecting a violent flow of fans trying to get tickets for the first production. The mobilization on the first day may be low, but given the snowball effect produced by social networks, Japanese cinema complexes know that the number of people will increase every day until they reach a ceiling, or the top of the curve.».

font: Business Anime / Eiga

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