iHeartRadio Music Festival to Offer Interactive “House of Music” Experiences Based on Headliners
He was welcomed by the iHeartRadio Music Festival.
iHeartMedia announced that the 2023 edition of its festival will include immersive fan activities, called “House of Music,” inspired by the artists headlining the main stage in Las Vegas this fall. Fans will be able to enter the “homes” of the headline artists to experience multi-sensory mixed reality installations.
The choose-your-own-adventure experience will bring together artists, fans and technology in a series of rooms that allow fans to play and connect with headliners Fall Out Boy, Public Enemy, Lenny Kravitz, TLC, Kelly Clarkson and many more . The free event is open to the public and guests are invited to “make themselves at home” as they explore more than 15 interactive rooms, immersing themselves in the lives, music and passions of the artists. and their favorite brands.
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Upon entry, visitors must scan a QR code to unlock their Music House access key, House Pass. The digital guide will show a map and details about everything that can be explored, played and won in Teach an Cheoil. See below for the list of announced acts:
- Celebrate 50 years of Hip Hop by visiting the Public Enemy room. Grab a can of digital paint to co-create original artwork with Chuck D on an interactive graffiti wall and check out some of Flavor Flav’s most iconic clocks.
- Taking inspiration from their latest album, fans will be able to test their “chemistry” with a special digital aura reading in the Kelly Clarkson Room and discover which song best suits their mood.
- Be the hero of Fall Out Boy “Hold Me
The House of Music will open its doors on September 22nd and 23rd at Toshiba Plaza, right in front of the T-Mobile Arena, where the iHeartRadio Music Festival will take place. The House will be open to the public before, during and after the show, from 4:00 pm to 1:00 pm
As previously announced, the two-day lineup also features performances by Foo Fighters, Lil Wayne, Lil Durk, Miguel, Sheryl Crow, Travis Scott, Tim McGraw, Thirty Seconds to Mars and more. Hosted by Ryan Seacrest, the festival also promises surprise acts.
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