Global demand for anime content has increased dramatically in the last two years

Global demand for anime content has increased 118% over the past two years, making it one of the fastest growing content genres by that metric during the pandemic., according to data from Parrot Analytics, a data analytics company that enables media and entertainment companies, brands and agencies to understand global audience demand for television content.

For the past week, AMC Networks bought the anime distributor and streaming company Sentai Holdings. It belongs to Sentai HIDIVE, anime – oriented subscription streaming service, and other anime – based video services. The acquisition of AMC Networks comes at a time when Hollywood studios are starting to devote more resources to anime content amid growing global streaming competition.

Sony Pictures Entertainment purchased last year Crunchyroll, one of the largest anime streaming services in the West, at $ 1.2 billion to AT&T. merging plans Crunchyroll le Funimation, another anime streaming service he already owns, to create a massive platform.

Netflix, on the other hand, is developing a new anime series based on Scott Pilgrim, a successful series of graphic novels, as described by the The Hollywood Reporter. He commented on his previous investments in anime, reporting that more than 100 million households worldwide watched at least one anime title on the platform between October 2019 and September 2020, a 50% increase from the year before that. Disney Plus he produced his own anime series for the first time, Star Wars: Visions, last fall and has announced plans for more titles in the future.

According to the figures, overall, the share of global demand taken by anime across all content genres was 7.1 per cent in December, up from 4.2 per cent in January 2020., according to Parrot. Japanese content was the most popular topic in the US public last year, even higher than Spanish content. For reference, Parrot Analytics measures content demand by combining consumer data with social media, streaming, and research activity to determine the value of a TV show, movie, talent, or genre.

For streaming companies facing increased competition and saturation in the United States, anime offers a new way to attract new audiences and re – inspire existing ones. «As the global demand for anime continues to grow, so does the need to improve accessibility, selection and curation.“, he says Julia Alexander, SEO Strategy Analyst at Parrot Analytics. «Streaming platforms play a role as a discovery tool for subscribers, and ensuring that your library stays in line with growing customer demand is critical to its continued success, finding new customers and keeping existing customers happy.», He said.

In addition to the United States, there are more audiences outside of Japan looking for anime content. «In other English-speaking countries, there are many people who want to continue watching more and more types of anime, so it is a very useful user acquisition tool.“, He said Michael Dempsey, general partner at Compound, an early stage venture fund, and animation expert. «It’s definitely more mainstream now», He said. «It is no longer as niche focused as it used to be. I think that’s probably because of the constant and widespread hunger for animated material.».

As the appeal of anime content increases, so does its fan base. «There is a lot of really great content in the category that draws people in, even people who could not define themselves as anime fans.“, He said Tal Shachar, CEO and co – founder of Infinite Canvas, who previously worked at The Chernin Group when he was involved with the Crunchyroll majority. «In the past, they may have never been exposed to material or may not have been exposed enough», He said.

Fountain: AXIOS

© Axios Media, 2022


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