BLACKPINK has become the first K-pop group to get 2 billion views on YouTube for a music video with their 2018 single ‘DDU-DU DDU-DU’.
The quartet’s record label, YG Entertainment, officially announced on Twitter today (January 4) that the music video for “DDU-DU DDU-DU” has reached 2 billion views on YouTube, making BLACKPINK is the first K-pop group in history. achieves this feat with a single video clip.
BLACKPINK ranks right behind Psy’s 2012 viral hit “Gangnam Style,” whose music video already has 4.6 billion views at press time. Following behind the music video for “DDU-DU DDU-DU” is another BLACKPINK video: the official music video for “Kill This Love”, with 1.7 billion views and counting.
Psy’s “Gangnam Style” video treatment was the first YouTube hit to reach 1 billion views in the platform’s history, creating the Billion Views YouTube Club. In addition to “Kill This Love” and “DDU-DU-DDU-DU”, the music video for “How You Like That” is also part of the BVC, with 1.1 billion views. The K-pop group BTS is also part of the club with several videos, such as “DNA”, “Boy With Luv” and “Dynamite”, among others.
‘DDU-DU DDU-DU’ was released in June 2018 as the lead single from the four-member mini-album ‘Square Up’. The song was accompanied by three other B-sides – ‘Forever Young’, ‘Really’ and ‘See U Later’ – and all four tracks were co-written and produced by YG Entertainment’s in-house producer, Teddy.
In September 2022, BLACKPINK released their second studio album “Born Pink”, their first album as a group in two years, with the track “Shut Down”. The record was preceded by her previous single “Pink Venom” in August, and also includes “Ready For Love”, which premiered at a virtual concert organized in collaboration with PUBG Mobile.
In NME’s three-star review of ‘Born Pink’, Tanu I. Raj wrote: “Now that it looks like BLACKPINK have given up on experimenting, let’s hope they go all the way on their next record – flowing the script for full, driven. by the confidence that whatever they do, they will win.
A few days ago, YG Entertainment confirmed the 2023 release of Jisoo’s solo debut. BLACKPINK’s Jisoo is working hard on recording her solo album. During her busy world tour schedule since last year, she completed the album cover photo shoot and worked on music production whenever she could. said the company’s statement. “she will bless [a los fans] soon with good news”.
This will make Jisoo the fourth and final member of the group to go solo. Jennie was the first BLACKPINK member to do so, with the single ‘Solo’ in 2018. Members Rosé and Lisa followed in 2021, with the releases ‘Lalisa’ and ‘R’, respectively.