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Avatar: The Shape of Water has everything against it in the Box Office

The first trailer for Avatar: The Shape water received nearly 150 million views in a single day. This is not surprising, but it is not a cause for celebration either. On the one hand, Avatar the highest grossing film ever, so a sequel should draw so much attention. On the other hand, the original film of Avatar cultural influence is sorely lacking, and many wonder whether, 13 years later, it is too late for a sequel, let alone the four proposed by that creator James Cameron. In fact, Avatar : the shape of the Water takes place in a different location than the original film, and it’s probably not a good sign for Cameron’s passionate project that what most people seem to be talking about is why this movie exists.

Getting 150 million views is a great thing, but it goes without saying that hitting a trailer is not the same as selling tickets. Fifty dark shades 24 hour trailer count was similar, with about 114 million views in 2016, but I can guarantee you that 114 million people have not seen Fifty dark shades. Trailers are supposed to sell customers a movie, and the visual calculations only show the number of people who could see the movie.

If the purpose of the trailer is to sell people why should I see it? Avatar: The Shape water, then the film has done an uneven job. If we look at the comments on the main page of the account, we will find many people praising the technical achievements of the trailer. Cameron has often delayed the production of the film, in part because the only thing he wanted to perfect with this film was the underwater shoot. He wanted the capture of underwater motion to look seamless, as he has a deep passion for the sea, filmed several documentaries about the ocean, and went on a solo voyage to the depths of the Mariana Trench in 2012.

If so, Cameron should have put this detail forward in the trailer for the shape of the Water. For the thirty-seven minutes, there are a total of four shots showcasing this new technology. That’s probably enough to appeal to many of James Cameron’s fans, but for the general public who do not know the creation of the film and why it took us so long to see the damn thing, it looks so physically beautiful. water on it. That’s not as big a selling point as the trailers for the original.

When Avatar Released in 2009, marketing focused on Cameron ‘s latest technical passion project: 3D. 3D has been a gimmick in the film industry since the 1950s, however Avatar it was one of the first films that felt central to the viewing experience. In fact, that is undeniable Avatar It was designed to be seen in 3D and took years to develop the necessary technology to immerse the public. This certainly contributed to the sale of many tickets; if you wish to see Avatar in 3D, as it shot, you had to pay a little more.

The evolution of 3D technology was easy to communicate to the audience. What makes it a cutting-edge technology to capture the motion of water that everyone must see?

However, modern technology does not guarantee that the final product will be revolutionary. The Hobbit: An Unexpected Journey it was the first feature film to be released in theaters that shot 48 frames per second, but that did not add much to its box office. In fact, that was one of the most criticized features of the audience, since it is easier to falsely realize what is seen on screen. Technology does not sell film; good movies that sell movies. If the experience is visible, word of mouth will send the public to the cinemas, as happened with the Avataroriginal .

Avatar: The Shape of Water has everything against it in the Box Office

Neither Cameron nor his team at 20th Century Studios are promoting Avatar. : the shape of the water for his technical achievements. They are marketing it as a sequel to Avatar, which may or may not work. The original film has a dedicated fan base, and you could probably tell that there’s a bunch of people who are nostalgic for the world that created it. But if the studio expects that to be enough to generate revenue to protect more sequences and to come close to what its predecessors did, it could be wrong. Just because something is associated with a very popular franchise does not mean that it will automatically hand over money, which Warner Bros. does. currently finding out about its franchise. Fantastic Beasts.

The film landscape is different today than it was a decade ago. Back then, cinemas were king and Avatar it was something the public wanted to see. Six years ago it was a multi-million dollar sci-fi epic with special effects that could only be dreamed of. Cameron himself was a pioneer in this type of film with Terminator Y Aliens.

But now, Avatar: The Shape water does not seem to be special. Marvel is the biggest game in town, and all of their movies are multi-million dollar sci-fi epics with special effects that always impress the audience. Avatar It was one of the most expensive movies in history, but now more than a dozen movies have surpassed it.

Avatar: The Shape of Water has everything against it in the Box Office

In addition, there is the environment itself. Like it or not, streaming is the way to go now, with movie theaters getting tougher and harder to push movies to streaming services. Ticket sales have declined as a result, partly due to the advent of streaming services, but also due to the COVID-19 pandemic which is paralyzing the film industry. Blockbusters continue to rake in huge numbers, but they have spawned a cult following of FOMO that basically requires you to watch it on an open day or risk spoilers or the stigma of not being a true fan. Avatar It’s not a franchise that you can have such a presence, especially after a decade of clarification if you’re talking about the series with the Airbenders or the one with the black people when you mention it.

History, on the other hand, may repeat itself. people under consideration Avatar in 2009, I was not sure it was going to be hit by the box office, only to end up being completely wrong. The same thing could happen in this case. Maybe every hit in the trailer will be turned into a ticket sale, or the aquatic cinematography will move the audience and come back to the theaters to see it. But all of this seems too ideal for me. The fact of the matter is that James Cameron could have an uphill battle if he wants all those extra sequences done.

Chuchita

"Apprentice of everything and master of nothing".

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