Anime is more successful in cinema in Japan

the portal of Japan Yahoo! Japan news share an article discussing why anime movies are becoming more successful (at least in theaters in Japan), surpassing the common goal of ten billion yen in total. According to the article, watching anime movies in theaters seems to be getting better and better among adults.

«Box office receipts for “One Piece Film Red” reached 10 billion yen in Japan. In recent years, box office receipts from animated films have been strong, with “Evangelion: 3.0+1.0 Thrice Upon a Time” and “Jujutsu Kaisen 0” also breaking the 10 billion yen barrier. The only anime films to break the 10 billion yen barrier were those made by Studio Ghibli, Disney, and director Makoto Shinkai. Why are animated films so successful?».

«Given the rapid advancement of animated films, the impact of the COVID-19 pandemic cannot be ignored. Due to the trend of voluntarily banning public trips to prevent the spread of the disease, which swept the world in 2020, some scheduled releases were postponed, and cinemas went hard. They could no longer watch movies and rediscovered the appeal of the cinema, where emotions are shared on a giant screen. Perhaps people only understand the value of something strongly when they have lost it».

«And “Kimetsu no Yaiba: Mugen Ressha-hen” in October 2020 was the time when the movie industry started completely. The manga “Kimetsu no Yaiba” ended in the spring of that year and the manga had reached the peak of demand. Amid the “nostalgia for Kimetsu”, the film dominated theater screens, partly due to the lack of a rival film. The film did great box office receipts in its first week, and the general media coverage brought it to the attention of the general public, a trend that drew in even more audiences.».

«It surpassed the gross amount of the animated film “Sen to Chihiro no Kamikakushi (Spirited Away)” (released in 2001), which at the time was considered a record that would not be broken in the future, with box office receipts of about 31,7 thousand. million yen, eventually surpassing 40 billion. The success of “Kimetsu no Yaiba” showed that there is great potential in the animation film business. At the same time, it can be concluded that the behavior of watching animated films has been generally accepted by the public in Japan.».

«This trend would continue with the next feature film, “Evangelion: 3.0+1.0 Thrice Upon a Time” (March 2021 release). The film was aimed at animation fans, but being the last film and using social media, it significantly outperformed the previous three films in the series at the box office. This means that any relevant animated film is a candidate for over 10 billion yen. Awareness is the first step to achieving the objectives. The goal of “getting 10 billion yen from the box office” is also easy for fans to understand. The more people talk about it on social media, the more publicity it will get and the more fans will be willing to support it.».

font: Yahoo! Japan news

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