Norwegian DJ Matoma has purchased several billboards on the road into Coachella to raise awareness and money for aid for Ukraine.
The festival is currently celebrating its second weekend in Indio, California, and the billboards have been put up by Matoma in partnership with the charity Music Saves UA.
Along with a video of the billboards – with the slogan “DROP BEATS NOT BOMBS” and with blue and yellow of the Ukrainian flag – Matoma wrote on Instagram: “Just a few years ago, I played at a festival called Atlas Weekend in Ukraine in front of a beautiful crowd of people, just like those who attend Coachella this year.
“Those days of freedom are sadly gone, and now their cities are raining bombs. These same people from the Atlas Festival have turned their nightclub into a humanitarian center (!!!), providing supplies and care for those in need.
He added: “This is one of the most exciting things I have ever seen and it gives me much needed hope. This club was once full of cheap and happy people, and now driven by the true purpose of goodness it raises. to new and This is the power of music and love. “
Check out the bulletin boards below and donate to Music Saves UA here.
Hundreds of people from the world of music and entertainment have posted messages of support and solidarity with the people of Ukraine in recent weeks. Elton John was “heartbroken” by the “nightmare” of civilians, and Miley Cyrus called for an “immediate end to this violence”.
Many artists have also canceled their planned performances in Russia and Ukraine, including Nick Cave & The Bad Seeds, Iggy Pop, My Chemical Romance, Green Day and Franz Ferdinand.
Ukrainian electro-pop duo Bloom Twins recently spoke to NME about the situation in their home country, describing it as “scary”. “It really bothered us,” said singer Anna Kuprienko. “We were only there two months ago. We hoped that this situation with Russia would not get to where it has been found and resolved.”
You can donate here to the Red Cross to help those affected by the conflict, or in other ways through Choose Love.
Coachella 2022 is led by Billie Eilish – who was joined by Hayley Williams, of Paramore, and Damon Albarn, of Blur – Harry Styles – who made a duet with Lizzo the second weekend and Shania Twain the first – and The Weeknd and Swedish House. Mafia.
Elsewhere, on the second weekend of Coachella 2022, Billie Eilish presented a Grammy from Norway to Girl In Red and Kendrick Lamar to Baby Keem on stage.
Come back to NME for the weekend for more Coachella 2022 reviews, news, interviews, photos and more.